The WebSpecialist Blog

You might be searching for some help with Baltimore web design, but chances are you want to reach an international audience. And why not? The world is suddenly a very small place; with the right tips in website localization, any small business can take its website global. But how does a website that speaks English win over the hearts of foreign followers? With great pictures, of course! Relevant, well-placed and — most importantly — culturally-sensitive images are a fantastic way to connect with friends around the world without having to take a crash course in a new language.

In fact, Mashable's Robert Laing recently put together a list of "5 Ways to Win at Website Localization" and using images to communicate was No. 1.

"When building trust and earning customer loyalty is the objective, images can make all the difference in the world," Laing writes.

Laing wisely points out that great attention to cultural needs and things like national flags should be looked at in-depth when it comes to website images... and we agree. Your expert in Baltimore web design can help you pick images that transcend language barriers and not offend global audiences.

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The best and brightest in Maryland website design will tell you that it doesn't matter how small your business is or how unknown you are — a new website can transform your brand's image.

The city of Manhattan, Kansas learned this recently when it hosted the "Little Apple Hackathon." Teams of designers competed for Best Overall Design and Best New Functionality. The Hackathon was a unique response to the city's problem of having an outdated and hard to use website. After months of building mock-ups and reviewing new ideas, a winner was chosen by the city this week.

The slick winning website features a brand new logo, a video hub to watch live feeds of city meetings and new images and photos to show off the beauty of the Little Apple. Manhattan may only boast a population of 53,000, but the new website has a chic, big-city feel to it, proving that power of good website design is something everyone can experience.

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Facebook is talking about it. Google and Bing are allegedly obsessing about it. And all the little guys are even wondering about it. The "it" in question is local web optimization. So why is everybody buzzing about local when once upon a time the desired SEO goal was global domination?

Easy. As searches become more specialized, users are directed to businesses, people and places within steps of wherever they're using their laptop or smart phone. Therefore it's more vital than ever for small businesses to make sure their hours of operation, location and services are correctly listed online. Updating business profiles on search engines should be part of a local SEO strategy. Now more than ever, small companies are invited to be empowered by staying in control of their website, social media and search engine results. And we think that's great news. Viva local!

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