Maryland Internet marketing and social media marketing specialists often sing the praises of Facebook, Twitter and LinkedIn, but a new study from eMarketer shows that users are spending hours on other social sites that your brand might want to consider.
Got a visual-based business like fashion or interior design? Maybe you should take a look at Pinterest. The make-your-own inspiration board sharing site has grown massively since last year and eMarketer reports that the average user of Pinterest spends 72 minutes a day on the site. Brands are taking notice and bringing shopping ideas and product suggestions to the site at warp speed.
Looking to market to Eastern European customers? Then Odnoklassniki might be for you. Odnoklassniki is the Russian version of Facebook but brings in users from around the globe. And those users, according to the study, spend a whopping six hours a day on the site! International brands have already logged on and are having a global conversation with customers they could never reach on Facebook.
Lastly, if you're marketing a game or products for gamers then you can't miss with Tagged.com. Tagged users spend two hours a day on the site as they play games with one another while chatting. Tagged takes social gaming to the next level, and companies big and small are trying to figure out inventive ways to use the site to communicate with young gaming audiences.
And yet even more social media sites recorded increases in time spent from users. Tumblr racked up an impressive 82 minutes a day from visitors while China's microblogging site Sina Weibo had a major bump with 69.8 minutes a day.
And yet if Facebook is where you want to stay put, you're certainly not wasting your time. The study says the average Facebook user spends a staggering 6.1 hours a day updating their status, playing games and uploading photos.
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