Facebook is talking about it. Google and Bing are allegedly obsessing about it. And all the little guys are even wondering about it. The "it" in question is local web optimization. So why is everybody buzzing about local when once upon a time the desired SEO goal was global domination?
Easy. As searches become more specialized, users are directed to businesses, people and places within steps of wherever they're using their laptop or smart phone. Therefore it's more vital than ever for small businesses to make sure their hours of operation, location and services are correctly listed online. Updating business profiles on search engines should be part of a local SEO strategy. Now more than ever, small companies are invited to be empowered by staying in control of their website, social media and search engine results. And we think that's great news. Viva local!
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