How to Set Up a Facebook Business Page

Note: In order to set up a Facebook Business Page, you must already have a personal Facebook account that you will use to admin the new Business Page.This walkthrough will not cover creating a personal Facebook account and it is assumed that you already have one.

Note also that Facebook changes rapidly and by the time you read these instructions, they may be slightly out of date.

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How to Set Up a Facebook Business Page (46 KB)

1. Go to http://www.facebook.com/pages/create.php.
2. Select "Local Business or Place."
3. Fill in all relevant info (Category, Address, Phone). In the "Business or Place" field, fill in the name of your business. Make sure that your Business Name is the actual name of your business.
4. Click "Get started" and your page will be created.
5. Add an image to your page. This image will represent your business on Facebook. Most Facebook users do not consider a Page seriously unless it has an image. We recommend using the logo of your business, but if you either do not have a logo or you do not like it, you can use a photo of your business instead.
6. Add some basic information to your page. To do this, go to the Info tab, and click "Edit Information." When you are done, click "Save Changes."
7. Create a photo gallery and start adding some photos, if possible. This will vary depending on your type of business. If possible, upload some photos that feature examples of your work.
8. Edit the URL of your Facebook Business Page. Oddly, you cannot edit the URL from the page itself. You must visit http://www.facebook.com/username/ and select your Page from the dropdown. We recommend that you include keywords that users will search for in your URL. Words can run together or be separated with dashes, but no spaces are allowed.
9. Link your Facebook Business Page to a Twitter account. That way, whenever you post to your Facebook Business Page, your Twitter account will be updated automatically. That's two posts for the time spent on one! To link your Facebook Business Page to a Twitter account, visit http://www.facebook.com/twitter/. Note that you must already have a Twitter account to set this up. (By the way, you can also set this up in the reverse order - that is, whenever you update Twitter, your Facebook page automatically updates. You can visit http://apps.facebook.com/twitter/ to set this up. You must choose one or the other, not both.)
10. Set up your Facebook Page to automatically update whenever you post a blog post. Facebook has a built-in module that will do this, but we have found it to be buggy. We would recommend a third party app instead, such as RSS Graffiti or Social RSS. You will need to know the URL of your blog's RSS feed in order to set this app up. Contact your web developer if you do not know the URL of your blog's RSS feed.
11. Make sure you post your first wall post before trying to get visitors to your Facebook Business Page. We will cover what kind of content to include in wall posts below.

Congratulations on setting up your Facebook Business Page! Now that your page is set up, learn how to maintain, optimize, and promote your Facebook Business Page.