How to Set Up a Facebook Business Page
Last updated April 28, 2015
Note: In order to set up a Facebook Business Page, you must already have a personal Facebook account that you will use to administer the new Business Page. This walkthrough will not cover creating a personal Facebook account and it is assumed that you already have one.
Note also that Facebook changes rapidly and by the time you read these instructions, they may be slightly out of date.
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- Go to http://www.facebook.com/pages/create.php .
- Select “Local Business or Place.”
- Fill in all relevant info (Category, Address, Phone). In the “Business or Place Name” field, fill in the name of your business. Make sure that your Business Name is the actual name of your business.
- Click “Get started” and your page will be created.
- Add a profile picture to your page. This image will represent your business on Facebook. Most Facebook users do not consider a Page seriously unless it has a profile picture. We recommend using the logo of your business, but if you either do not have a logo or you do not like it, you can use a photo of your business instead.
- Add a cover image to your page. This image sits in the header area of your Facebook page. It should be representative of your business. It could be a photo of your business, your employees, your products, or it could be a collage of the above. The dimensions of this image should be 851x315 pixels.
- Add some basic information to your page. To do this, click on “About.”
- Edit the URL of your Facebook Business Page. To do this, click on “About” (like above) and click on the Edit button next to "Facebook Web Address." We recommend that the URL you choose be your company name, so that no one else on Facebook can “claim” that URL as their own. Words can run together or be separated with dashes, but no spaces are allowed.
- Create a photo gallery and start adding some photos, if possible. This will vary depending on your type of business. If possible, upload some photos that feature examples of your work.
- Make sure you post your first wall post before trying to get visitors to your Facebook Business Page. We will cover what kind of content to include in wall posts in our Facebook Business Page Maintenance Guide.
Congratulations on setting up your Facebook Business Page! Now that your page is set up, learn how to maintain, optimize, and promote your Facebook Business Page.