Website Redesign and Upgrades

WSI WebSpecialist has performed website redesigns for a large number of our clients, and for a number of reasons. Here are some common reasons our client have requested a website redesign:

• want to have the ability to make content updates easily and in-house (upgrade to content management system, or CMS)
• website is not generating business or contact form submissions (poor website conversion architecture)
• website does not meet current W3C compliance standards for web accessibility/usability
• website design does not use cascading style sheets (CSS) for layout (still using tables)
• website design is simply outdated, or no longer reflects new company branding

If you are considering a redesign of your website, please contact us for a free consultation, or request a WSI WebScan Analysis of your current website.
  

Examples of Recent Website Redesign Projects:

  Everyman Theatre

Old site (above left): standard, static HTML website - pleasant and effective design but the theatre had grown and changed over the years and their website had not; no content management system for quick and easy updates, very restrictive and labor-intensive when adding new pages for each theatre season

Redesigned website (above right): updated, more interactive design that better reflects the artistic vision of the theatre; more prominent calls to action; rotating photo gallery; improved navigation; blog integration; improved visibility due to more compliant web code and implementation of current "best practices" for web marketing; integration of social media; integration with 3rd party CRM.  See dramatic improvements overall below:

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  Integrity Realty Group

Old site (above left): "homemade" Wordpress site, no optimization for search engines

Redesigned website (above right): Wordpress site with a professional, customized theme; more focused and professional calls to action; rotating testimonials; integration of several blogs, social media, e-newsletter and SEO.  Just look at the dramatic improvements below!

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  Zena's Spa

Old site (above left): static, outdated design; very outdated programming/coding; no content management system for easy updates; no clear calls to action; poor "conversion architecture" to lead potential customers to contact the salon

Redesigned website (above right): more modern, interactive design with fully compliant web code (helps the site to show up in search engines better); clear calls to action; content management system for quick and easy updates; tremendously improved website accessibility score; built-in website statistics to help in evaluating website effectiveness.  Website improvements evident in WebScan images below:

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  HillSide Lawn Service

Old site (above left): attractive design, but not easy to update, no optimization for search engine visibility, no blog, no e-mail newsletter functionality to keep current customers informed and attract new customers

Redesigned website (above right): updated design, addition of blog and business announcements that can be updated daily, e-mail newsletter module, social media integration, and professional optimization for greater exposure in search engine results for important keywords

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  Harford Ballet Company

Old site (above left):  simple, static, outdated design that did not reflect the artistic nature of the organization; no content management system made it hard to update; difficult navigation; no prominent calls to action

Redesigned website (above right): updated, redesigned logo; full content management for easy updates; clear and attractive calls to action; Flash gallery to add movement, and overall more artistic design; e-commerce for ticket purchases; e-mail newsletter module; easy-to-add announcements for upcoming performances; weather-related cancellations, etc.

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  Brad's Produce

Old site (above left): no prominent calls-to-action, design very basic, no content management system for easy updates by website owner

Redesigned website (above right): full-featured content management system, e-mail marketing module, member forums, Flash header, prominent calls-to-action for target audience, tremendously improved accessibility

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  HGH Mechanical

Old site (above left): phone number small, no prominent calls-to-action, no content management system for easy updates by website owner, company logo not visible

Redesigned website (above right): full-featured content management system with ad rotators, rotating home page gallery, prominent calls-to-action for target audience, tremendously improved accessibility and site quality scores (compliance - see below), company logo integrated into site design.

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  Birthright of Harford County

Old site (above left): no prominent calls-to-action, poor compliance with current web standards, no content management system for easy updates by website owner, cold and uninviting color scheme, organization logo not visible on home page

Redesigned website (above right): full-featured content management system with ad rotators, e-mail marketing module, prominent calls-to-action for target audience, tremendously improved accessibility and site quality scores (compliance - see below), warm and inviting color scheme, organization logo integrated into website layout

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  Community Foundation of Harford County

Old site (above left): no prominent calls-to-action, poor navigation, no content management system for easy updates by website owner, organization logo not part of website design

Redesigned website (above right): full-featured content management system, e-mail marketing module, member forums, Flash header, prominent calls-to-action for target audience, tremendously improved accessibility and site quality scores (compliance - see below), organization logo integrated into website design

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  Cecil County Chamber of Commerce

Old site (above left): dated design, no prominent calls-to-action, poor navigation, no list of events on home page

Redesigned website (above right): full-featured content management system with ad rotators, e-mail marketing module, private member-only pages, rotating home page gallery, prominent calls-to-action for target audience, tremendously improved accessibility and site quality scores (compliance - see below), upcoming events on home page, space for member advertising on home page, improved navigation

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  Harford County Office on Mental Health

Old site (above left): no prominent calls-to-action, poor compliance with current web standards, no content management system for easy updates by website owner

Redesigned website (above right): full-featured content management system, prominent calls-to-action for target audience, tremendously improved accessibility and site quality scores (see below)